User Engagement Analysis of Microsoft Viva Engage
This project involved conducting analysis on declining user engagement in Microsoft Viva Engage, an enterprise social network, using PostgreSQL to identify potential causes. The analysis revealed issues with mobile app and email newsletter engagement as the main contributors to the decline. Based on these findings, an actionable plan can be developed to address the engagement downturn and improve user interaction on the platform. Click to read more
Tool used: SQL
Identifed factors driving declining user engagement
Analysis of A/B Testing for New Feature in Microsoft Viva Engage
This project focused on analyzing the outcomes of an A/B test conducted to assess the effectiveness of a new feature in Microsoft Viva Engage. Through examination, methodological errors were identified, prompting a closer investigation into user treatments. By refining our understanding of the A/B test results, we aimed to make informed recommendations regarding the deployment of the new feature within the platform. Click to read more
Tool used: SQL
